Project Shinkansen at ISETAN The Japan Store Kuala Lumpur (Lot 10)

ISETAN The Japan Store Kuala Lumpur at Lot 10 has recently been refurbished with a modern look on par with Japan, and is currently home to the Project Shinkansen exhibition, offering visitors some impressive background information on the Shinkansen in Japan with image walls, video installations and a huge Plarail diorama.

The main draw of the event for most visitors though will be the free Ekiben (bento lunch box sold at railway stations) given away when the store first opens.

ISETAN The Japan Store Kuala Lumpur at Lot 10 opens from 11am to 9pm and the exhibition has the same opening hours. Since the doors open at 11am, I was there a few minutes earlier to be one of the first to enter.

Once the doors open, I had a few seconds of calm before the storm of people from the other entrance ran towards the queue for filling up the survey to redeem the coupon for the Ekiben.

First at the monorail entrance doesn’t mean first to the queue if you don’t run. Oh well.

The queue behind me for those who entered from the mall entrance.

You will need to fill out a survey about the exhibition to redeem the Ekiben coupon. The goodie bags beside, however, are for an activity about liking their Facebook page and uploading a picture of the event to your Facebook.

My prized Ekiben coupon finally in hand, which I will exchange it for my Ekiben in a few seconds. There are only 40 Ekibens given away, overheard from one of the staff’s conversations.


The Ekiben came in an Isetan bag, redeemable at Time Out Tokyo Cafe.

Let’s see what’s in the bag…

In true Japanese fashion, a pair of chopsticks and tissue was provided along with the E5 Hayabusa lunch box, which had a strap around it to prevent spillage in case the box’s locks weren’t enough. A spoon is also provided in consideration for those who may not wish to eat rice with chopsticks.

Inside the E5 lunch box is this delicious kids Ekiben but tasty enough for all to enjoy.

It’s actually a hearty Japanese meal with tomato rice with pickles and an Ebi Fry (fried prawn) on top…

… with sides of a Saba Shioyaki (grilled mackerel with salt), Chikuwa (fish paste), Tamagoyaki (grilled egg) and a carrot wedge…

… and 2 slices of oranges to complete the Ekiben.

My iced mocha also came along shortly. To dine in with the free Ekiben, you are encouraged by the staff to buy a drink.

It tasted amazing for a free meal, with Japanese short-grain rice used. I felt like I was back in Shin-Aomori. If I were a Japanese kid, I would happily eat this everyday.

Once I was done with my meal, I went around the exhibition.


One of the walls with TV screens for videos on the Shinkansen.

The E5 Series Hayabusa, potentially providing fast and reliable services between Kuala Lumpur, Malaysia…

… and Singapore. Not sure where they for the Singapore crescent, one big star and two smaller stars though.

Another wall in the exhibition providing some information on the Shinkansen.

The Shinkansen has an impressive zero (0) passenger fatalities throughout it’s operations for 51 years and has a total of less than one (1) minute of accumulated delays per year. That averages to a daily delay of 0.164 seconds only, or around the time it takes for you to blink once.

The alignment of the Singapore – Kuala Lumpur High Speed Rail.

And of course the main attraction of them all, the Plarail diorama with features of Singapore, Kuala Lumpur and Japan.


The diorama’s Tomica Town.




Japan’s Mount Fuji and Tokyo Tower.



The Shinkansen train yard.


Malaysia’s Petronas Twin Tower, the centre piece of the diorama.




The Class 923 Dr. Yellow and E235 Series Yamanote Line passing through KLCC station.


Singapore’s Merlion in the diorama.


The E5 Series Hayabusa passing through the Airport diorama.




The Twin Tower station, featuring the monorail systems and the Shinkalion.



Plarail and Tomica are also available for purchase at the exhibition. Special discounts and event models are available here.


If you purchase any Plarail or Tomica item at the fair, you are also entitled to play the Plarail Maze Game to win some prizes.


For souvenir pictures, a backdrop and props are available for use.

It was an interactive exhibition with impressive statistics presented by the Ministry of Land, Infrastructure and Transport and the Embassy of Japan in Malaysia.

The Project Shinkansen exhibition is located at ISETAN The Japan Store Kuala Lumpur (1st Floor THE STUDIO/Studio.I) and is open from 17 February to 9 March 2017, 11am to 9pm daily. Admission is free.

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