KTMB’s “Stesen” Brings a Fresh Onboard Dining Experience to ETS Passengers
KTM Berhad is elevating the Electric Train Service (ETS) travel experience with a refreshed onboard food and beverage concept under the new “Stesen” brand. The upgrade is designed to make train journeys more comfortable, more enjoyable, and more in step with the way passengers travel today.
A better onboard experience
KTMB says the new F&B initiative is part of its wider effort to enhance customer satisfaction across its rail network. Rather than treating onboard dining as a basic add-on, the company is positioning it as a meaningful part of the journey.
Under the “Stesen” brand, passengers can expect a fresher, more modern service style with food and drink selections that better reflect current tastes. The goal is simple: improve convenience while giving passengers a more pleasant travel experience.
Local flavours on board
One of the biggest highlights of the revamped ETS dining service is the focus on Malaysian food. Passengers can now enjoy a wider variety of options, including local kuih and other familiar dishes that appeal to Malaysian tastes. It also introduces international passengers to local cuisine, giving them a taste of Malaysian food culture while onboard the train. For many passengers, that adds a memorable and distinctly local touch to the journey.
Support for local businesses
Inclusive “Stesen” snacks in Ruby Lounge, KL Sentral.
KTMB also sees the new service as a way to support micro, small, and medium enterprises (MSMEs). By featuring more local products and food offerings, the rail operator is creating a broader platform for local businesses to reach more customers. This aligns with the government’s focus under the 13th Malaysia Plan, which encourages businesses to grow from micro to small and from small to medium. In that sense, the onboard dining upgrade is not just about passenger comfort — it also contributes to wider economic development.
Dedicated service crew
To support the new F&B service, ETS trains are equipped with dedicated crew who manage the bistro and serve food and beverages throughout the journey. This helps ensure the service remains friendly, efficient, and consistent. For passengers, that means easier access to refreshments without leaving the train. For KTMB, it strengthens the overall ETS product as a modern rail service that combines transport and hospitality.
Strengthening ETS as a premium rail choice
KTMB believes the “Stesen” brand will help reinforce ETS as one of Malaysia’s top modern rail travel options. By improving onboard dining, the operator is adding more value to the journey and making train travel feel more complete.
The move reflects a broader trend in transport: passengers increasingly expect comfort, convenience, and quality service, not just a seat and a schedule. With this upgrade, KTMB is aiming to meet those expectations while also showcasing Malaysian food and supporting local entrepreneurs.
Conclusion
The new “Stesen” brand marks a meaningful step forward for ETS passengers. By combining better onboard dining, local flavors, and stronger support for Malaysian SMEs, KTMB is turning train travel into a richer and more rewarding experience. For ETS passengers, the journey is no longer just about getting from one city to another — it is also about enjoying the ride.